Last Updated: March 28th, 2024

Welcome to Safe Roads R&D (“us”, “we”, or “our”). Your privacy is important to us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website (the “Site” or “Website”).

By accessing or using the Site, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

1. Information We Collect

We collect various types of information when you visit our Site, including:

  • Personal Information: We may collect personal information that you provide to us, such as your name, email address, phone number, and any other information you choose to provide.
  • Log Data: Like many websites, we collect information that your browser sends whenever you visit our Site. This may include your computer’s Internet Protocol (IP) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, and other statistics.
  • We use certain types of Cookies on the Website. “Cookies” are small text files containing small amounts of information which are downloaded to your device when you visit a website, so that the website can remember some information about your browsing activity on the website, either for the duration of your visit or for repeat visits. The cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user’s device. They do many different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving your user experience. In general, cookies make the interaction between you and websites faster and easier. The following describes the types of cookies that we currently uses or may in the future use on our Website:
    • Session Cookies: These are temporary cookies that expire when you close your browser. A session cookie assigns a randomly-generated, unique identification number to your device when you access the Website. Assigning your device a number facilitates the proper functioning of the features of our Website by permitting us to maintain a persistent “state” for your session, including information relating to transactions you might make. We also use session cookies to collect anonymous information (i.e. information that does not identify you personally) about the ways users use the Website, such as which pages they visit, which links they use, and how long they stay on each page. We analyze this information (known as “click-stream information”) to better understand our users’ interests and needs and to improve the content and functionality of the Website.
    • Persistent Cookies: Unlike a session cookie, a “persistent cookie” does not expire when you close your browser. It stays on your device until the expiration date set in the cookie (for example, at the end of a calendar month) or until you delete it. Persistent cookies can be used to “tag” your device so that the next time you visit (or someone using your device visits), our server will recognize you, not by name, but by the “tag” on your device. This will enable us to provide you with a personalized experience even if we do not know who you are. It will also allow us to collect more accurate information about the ways people use the Website, for example, how people use the Website on their first visit and how often they return. Using persistent cookies permits us to provide you with a more personalized experience and, in some cases, may save you the trouble of re-entering information already in our database.
    • Strictly Necessary Cookies: These cookies are essential for the running of our Website. Without these cookies, parts of our Website would not function. They enable you to move around the Website and use its features, such as accessing secure areas. These cookies do not track where you have been on the Internet and do not gather information about you that could be used for marketing purposes.
    • Performance Cookies: These cookies are used to monitor the performance of our Website, for example, to determine the number of page views and the number of unique users the Website has. Web analytics services may be designed and operated by third parties on our behalf. The information provided by these cookies allows us to analyze patterns of user behavior, and we use that information to enhance user experience or identify areas of the Website which may require maintenance. These cookies do not collect information that identifies a visitor. All information collected through these cookies is aggregated and therefore anonymous.
    • Functional Cookies: These cookies allow the Website to remember choices you make (such as your preferences, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. The information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites.
    • Targeting or Advertising Cookies: These cookies, which may be placed on your device by us or our trusted third party service providers, remember that you have visited a website and use that information to provide you with advertising which is tailored to your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information is shared with other organizations such as advertisers. Without these cookies, online advertising you encounter will be less relevant to you and your interests.
    • Web Beacons: When you visit our Website, your device may receive one or more “web beacons” in order to assist us with delivering cookies, to collect anonymous information about the use of the Website by our users, and to deliver customized or targeted content to you on the Website and through our partners. Web beacons (also referred to as “tracking pixels,” “1×1 gifs,” “single-pixel gifs,” “pixel tags,” or “action tags”) are graphic images, usually no larger than a 1×1 pixel, placed at various locations on the Website. They also help us identify browser types, search terms that bring users to our Website, and the domain names of websites that refer traffic to us. We may also utilize web beacons to provide us with more information on any emails we send out. In particular, a web beacon in an email communication will send us information to let us know that you have received, opened, or acted upon an e-mail you have chosen to receive from us.
    • JavaScript Tags/Pixels: These are used by us to collect anonymous information about the use of the Website by our users, and to deliver customized or targeted content to you on the Website and through our partners. We may use JavaScript tags to anonymously track how visitors interact with our Website,

Some people find the idea of a website storing information on their device intrusive. If you would prefer to opt out of cookies, it is possible to manage them by changing the cookie settings on your device, in your browser settings. Existing cookies that have already been set can be deleted from your hard drive. You can also block some or all cookies. However, you should be aware that you might lose some features and functionality of our Website or Services if you do so. For more detailed information about cookies and how to manage and/or delete them, please visit or

  • Location Information: We may collect information about your location if you provide consent or if your device settings allow us to do so.
  • Social Media Information: If you choose to connect with us through social media platforms, we may collect information from your social media profile in accordance with the privacy settings you have established on those platforms.
  • Access Information: We may collect information about where users accessed our Site from, such as referral URLs or advertising identifiers.
  • Device Information: We may collect information about the devices you use to access our Site, including the device type, operating system, unique device identifiers, and mobile network information.

We use Google Analytics to collect information about how users interact with our Site. For more information on how Google Analytics collects and processes data, please refer to Google’s Privacy Policy.


2. How We Use Your Information

We may use the information we collect for various purposes, including:

  • To provide and maintain our Site;
  • To notify you about changes to our Site;
  • To allow you to participate in interactive features of our Site when you choose to do so;
  • To provide customer support;
  • To gather analysis or valuable information so that we can improve our Site;
  • To monitor the usage of our Site;
  • To detect, prevent and address technical issues;
  • For email marketing and remarketing purposes, including sending you promotional emails about our products and services or serving you targeted advertisements.


3. Sharing Your Information

We may share your personal information with third-party service providers to facilitate our Site (“Service Providers”), to provide the Site on our behalf, to perform Site-related services or to assist us in analyzing how our Site is used.

  • We use third party service providers in order to advertise and market to you and manage our advertising activities. Your Personal Information may be shared with these third parties in order for them to provide such services to us.
  • In some cases, we may disclose your Personal Information and any other information and/or records relating to you, if we are under a duty to disclose or share these details in order to comply with any legal obligation, or when ordered to do so by any governmental or administrative authority. We may also share such information if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of use, or as otherwise required by law.

The use, collection and disclosure of Personal Information may involve us transferring Personal Information across borders. Where we transfer Personal Information from Canada to other countries in which applicable laws do not offer the same level of data privacy protection as in your home country, we take steps to ensure that your data is treated securely and in accordance with this Privacy Notice. For example, we use approved contractual clauses, intragroup agreements and other measures designed to ensure that the recipients of your Personal Information protect it.

We may use and disclose aggregated and anonymous or de-identified information to third parties, including the general public. For example, we may analyze and publish reports on usage trends or statistics from across our global customer base for information or marketing purposes, but only after we have removed any identifying Personal Information. This type of aggregated and anonymous or de-identified data can help us improve our Services and advertising, and it can be used by our customers and the public to better understand related sustainability and corporate responsibility trends.


4. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.


5. Your Rights

Depending on your location and applicable laws, you may have certain rights regarding your personal information. These rights may include the right to access, update, or delete your personal information. To exercise any of your rights listed above, whether under GDPR, CCPA, PPIPS, or other applicable law, please contact us at [email protected].

If you are an employee of one of our business customers, please contact your employer to exercise your rights.

We intend to respond to a request for access or deletion within 1 month of receiving a request under GDPR, within 45 days of receiving a request under the CPPA, or within the time-period permitted under any other applicable law.

You have a number of rights with regard to your Personal Information, which are detailed below. Some of these only apply in specific circumstances and are qualified in several respects by exemptions in data protection legislation. We will advise you in our response to your request if we are relying on any such exemptions.

  • Accuracy: We will make reasonable efforts to ensure that the Personal Information collected and used by us is accurate, complete and up-to-date to meet the purposes for which it is collected and used. We do not routinely update Personal Information unless it is necessary to meet the purposes for which it is collected. We therefore rely on you to maintain the accuracy of your Personal Information.
  • Correction: You have the right to request correction to your Personal Information in the event it is inaccurate, incomplete or out of date.
  • Access: You have the right to access your Personal Information. This includes (a) identification of and access to any or all of your Personal Information under (We)’ custody or control; (b) an explanation of how that Personal Information is or has been collected, used or disclosed by (We); and (c) the names of any individuals and organizations to which your Personal Information has been disclosed by us.
  • Erasure: You can request that We erases your Personal Information where there is no compelling reason for us to continue processing it.
  • Data Portability: This right allows you to obtain the Personal Information that you have provided to us with your consent, or which was necessary for us to provide you with our Services, in a format which enables you to transfer that Personal Information to another organization. You have the right to have your Personal Information transferred by us directly to the other organization, if it is technically feasible.
  • Restriction of Processing: You have the right in certain circumstances to request that We suspend processing of your Personal Information. Where we agree to suspend our processing of your Personal Information, we will still be permitted to store your Personal Information, but any other processing of this information will require your consent, subject to certain exemptions.
  • Objection to Processing: You have the right to object to our use of your Personal Information, where it is processed on the basis of our legitimate interests. However, We may continue to process your Personal Information, despite your objection, where there are compelling legitimate grounds to do so or we need to process your Personal Information in connection with any legal claims.
  • Withdrawal of Consent: Where We have relied upon your consent to process your Personal Information, you have the right to withdraw that consent.


6. PPIPS, GDPR, CCPA Compliance

We comply with the Protection of Personal Information in the Private Sector Act (PPIPS), General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA). If you are located in Alberta, Québec, the European Economic Area (EEA), or California, you may have specific rights regarding your personal information under these regulations.

Alberta Residents
If you are an Alberta resident, please be advised that your personal information may be:

  • Transferred to, or accessible by, affiliates and third-party service providers, such as companies that provide us technical support, data hosting, and other services; or
  • Stored in, and processed by, computer servers and/or other computer systems or equipment which are located outside of Canada, including the United States and elsewhere. The laws regarding the collection, use and disclosure of personal information, including PCL’s obligation to disclose personal information in certain circumstances, may vary based on the applicable laws of these jurisdictions.


Québec Residents
If you are a Québec resident, the PPIPS provides you with the following rights:

  • The right to request a cessation of dissemination – You have the right to request that PCL cease disseminating their personal information or that any hyperlink attached to their name and providing access to their personal information be de-indexed if the dissemination of the information violates a law or a court order.
  • The right to de-indexation or re-indexation – You have to request de-indexation or re-indexation if certain conditions apply as set out in PPIPS.


European Economic Area
If you are a European Union resident, the GDPR provides you with the following rights:

  • The right to access – You have the right to request PCL for copies of your personal data. We may charge you a small fee for this service.
  • The right to rectification – You have the right to request that PCL correct any information you believe is inaccurate. You also have the right to request PCL to complete the information you believe is incomplete.
  • The right to erasure – You have the right to request that PCL erase your personal data, under certain conditions.
  • The right to restrict processing – You have the right to request that PCL restrict the processing of your personal data, under certain conditions.
  • The right to object to processing – You have the right to object to PCL processing of your personal data, under certain conditions.
  • The right to data portability – You have the right to request that PCL transfer the data that we have collected to another organization, or directly to you, under certain conditions.
  • The right to not be subject to automated decision making – You have the right to not be subject to automated processing where it produces an adverse legal effect or significantly affects the individual.


California Residents
If you are a California resident, the CCPA provides you with the following rights:

  • The right to know the specific pieces and/or categories of personal information that we have collected about you over the past 12 months, the categories of sources for that personal information, the business or commercial purposes for collecting the information, the categories of personal information that we have disclosed, and the categories of third parties with which the information was shared.
  • The right to request that we delete the personal information we have collected from you (and direct our third-party service providers to do the same). This right is subject to several exceptions noted within the act.
  • The right to opt-out of the sale of your information. PCL does not sell your personal information or disclose your information to third parties for their direct marketing purposes.
  • If in the future we intend to sell or disclose your information for third-party marketing, we will provide you notice, and you will have the right to opt-out.
  • The right to not be discriminated against for exercising any of your rights under the CCPA.


7. Cybersecurity Measures

We maintain standard cybersecurity measures to protect your personal information from unauthorized access, use, or disclosure. However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure.


8. Changes to This Privacy Policy

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will notify you of any changes by posting the new Privacy Policy on this page.


9. Transfers

If you are in the European Economic Area, your personal information will be transferred to and processed in Canada. If you are in the Province of Quebec, your personal information will be transferred to and processed in Ontario.


10. Children

We do not knowingly collect personal information from children under age 16 for any purpose. If we learn that we have collected personal information of a child under age 16, we will attempt to delete that personal information as soon as possible and take any other measures required under applicable law.


11. Third-Party Links

Our Website contains links to third party sites, including the websites of our partners, and we recommend and encourage you to read the privacy policies posted on those third-party sites. We are not responsible for and has no control over information that is submitted to, or collected by, these sites.


12. Contact Us

If you have any questions, comments, or concerns about our Privacy Policy, do not hesitate to contact us at:

Safe Roads R&D
124 Wellington Street East
Aurora, Ontario, L4G 1J1
Email: [email protected]

This Privacy Policy applies only to our online activities and is valid for visitors to our Site regarding the information that they shared and/or collect on the Site. This policy is not applicable to any information collected offline or via channels other than this Site.